SEO Training in Chennai

SEO Training in Chennai

Knowing how the Internet works are crucial more than ever before because the internet is driving businesses in newer and unpredictable ways. SEO Training is your key to understand how companies use the Internet as a marketing medium. How is it that when you search for a particular term on Google, do some results appear on the top, while others get their space on subsequent pages. SEO training will enable you to control that.

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About Course

This course has been designed by SEO professionals who have successfully optimized brands for search. After taking this course, you will be able to understand how users search and how keyword trends are established. The course curriculum has been customized to make it absolutely relevant to current industry needs while employing progressive teaching methods for the benefit of all participants.

Course objectives                             

At the end of the SEO training, you will be able to:

  • Learn the tools and techniques used by SEO specialists
  • Research keywords to know how users search on the web
  • Competitive assessment
  • Tailor corporate content for a business to perform better by driving more web traffic on its website
  • Boost inbound marketing by applying intelligent SEO strategies.

Who can learn this course?

Basically, anyone who is intrigued by how the Internet works. SEO training is a short-term course that pays high dividends in the long run for anyone who is connected with the corporate world. Web marketing and social media marketing have changes businesses’ orientation and strategies. You can do this course if you are a:

  • Fresh Graduates
  • College/ school student
  • Web designer and developer
  • Freelancer
  • Entrepreneurs/business owner

Job Opportunity

SEO training not only boosts your skills in the arena of web marketing, it also exposes you to the basics of web programming such as PHP, HTML, and CMS. SEO training also opens up hundreds of opportunities if you want to work as a full time or freelance SEO specialist.

Course Duration Information

The SEO training course is a 25-hour programme with the option to take either a weekday or weekend batch. For weekday batches, classes of 90 minutes each will be held from Monday to Friday. For weekend batches, classes of 150 minutes each will be held during weekends.

Course Syllabus

SEO Introduction

  • Introduction to World Wide Web
  • Website Introduction and Importance
  • History of SEO
  • SEO Industry Trends
  • How Search Engine Works
  • Types of Search Engines
  • Understanding User Search Behaviour

SEO Techniques

On – Page Optimization

  • Domain and Extensions
  • Website Assessment Overview
  • Role of WordPress
  • Keyword Research Methodology
  • URL Optimization
  • Meta Data Optimization
  • Different Redirects
  • Robots.txt Importance
  • Anchor Text Optimization
  • XML Sitemap
  • Heading Tags Optimization
  • Alt tags/Image Optimization
  • Content Best Practices
  • Keyword Density
  • Plagiarism Checker
  • Do-follow and No-follow
  • Indexing and Catching
  • Call to Action Placements
  • SEO Plugins Overview
  • Social SEO
  • Social Media Integration
  • Google Local Search Optimization

-Off – Page Optimization

  • Search Engine Submission
  • Article Submission
  • Press Release Submission
  • Directory Submission
  • Link Building
  • Blogs
  • Google Mapping/Listing
  • Social Book Marking
  • RSS feeds
  • Video Link Building
  • Guest Blogging Techniques

Google Algorithm Updates

  • Google Hummingbird
  • Google Mobile-Friendly Update
  • Google Panda Update
  • Google Penguin Update
  • Google Pigeon Update
  • Google Payday Update
  • Google Pirate Update
  • Google Exact Match Domain Update
  • Google Top Heavy Update

SEO Tools

  • Google Analytics
  • Google Webmaster
  • Website Speed Test Tool
  • SEO Assessment Tool
  • Backlinks Tool

SEO Reporting

  • Reporting Sheet Preparation/Tracking Metrics for website traffic, backlinks etc.

Good place to learn selenium. Found them online and joined classroom training. Trainers are experienced working professionals, explained all syllabus and nice environment to learn

Gayathri Kumar

Selenium Training, Working in CTS

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